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Making Sense of Multimedia Gulch

Digital Mecca is changing The City in just about every way immginable.

FULL STORY

Michael Schinner talks about his clients in the SOMA

 
Multimedia Gulch
By Michael Schinner

 
The Schinner Law Group pulsates in the heart of San Francisco:  Multimedia Gulch.  Located in San Francisco's South of Market area ("SoMa"), Multimedia Gulch is an eclectic mix of digital media companies, technology startups, media, artists, restaurants, clubs and more traditional businesses.

Formerly a district of aging and abandoned warehouses, it is now the site of unprecedented growth and the dynamic core of San Francisco's 24-hour, 7-day-a-week economy.  Many startups have found Multimedia Gulch's entrepreneurial environment and unique office space to be a perfect match for their unconventional, cutting-edge businesses.  In fact, an estimated 500 digital media companies have set up shop in Multimedia Gulch where they create the pictures and sounds featured on the World Wide Web.   Helping to foster the creative atmosphere found throughout Multimedia Gulch is the Yerba Buena Gardens, which houses, among other things, SFMOMA, the Center for Performing Arts, and other museums. 

Multmedia Gulch has seen a huge surge in nightlife options, with live venues and late-night clubs blanketing almost every intersection.  Multimedia Gulch is becoming home to many San Franciscans, who choose to abandon their quaint Victorians for New York Loft Style living.

The Schinner Law Group draws much of its creative energies from this raw and vibrant mezcla of life, art and business.

  

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